This just in from Alaska: SEO Update

Yes, Alaska. Vicki, now a long time Alaska resident, has been doing Search Engine Optimization on CYber SYtes web sites before it was even called Search Engine Optimization. She was kind enough to share some of her SEO Tips with us this month to pass on to you. We hope you find these useful. And if you need help getting some of these tips in place on your site, our team (including Vicki) is here to help. Just get in touch. Vicki can help your site rate higher for a wider variety of keywords than you may have thought possible.

QUICK SEO TIPS:

1) Get GOOD inbound links:

Links from other sites can make your site more important and help your rankings. Who can you ask for links? Business associates, clients, vendors, trade organizations, specialized directories, related websites, etc. But don’t participate in automated link exchange programs, go for sheer volume of links (such as with free for all link pages) or buy links. A few links from reputable websites are better for rankings than a bunch of low quality links.

2) Offer original articles free to other websites.

This is another way to get good inbound links to your website. Write and post an original article about your particular niche. At the bottom of the article include a short bio and include a link to your website. If the article is good, others may want to repost it on their websites or blogs. You can also expand this idea to include photos, videos, or e-books, and submit the article to specialized article directories.

3) Update your pages:

Every time you update a page on your site, you tell Google that your information is current and worthy of good rankings. Look at your pages. Do you see text like “new for 2005″ or “copyright 2006″ or “coming soon?” Have you changed any information in the last six months? Try to add or change even a little bit of text on every page.

4) Add new pages:

One of the best ways to increase rankings for a particular keyword phrase is to make sure your site has more information on that keyword phrase than your competition does. Add a new page to your site and use the EXACT keyword phrase in the page name, title, page heading and in the page text. For very competitive keywords, you may need more than one page.

5) Extend the length of your domain registration.

There are many indications that the length of time you register your domain name for can affect your rankings. Google gives more trust to sites that plan on being around for awhile. If you are only paying for your domain name from year to year, you may want to consider registering for longer periods of time. Five or ten years is often recommended.

6) Encourage your clients to enter good online reviews of your business and website. Reviews can be added via Google, Yahoo and Bing local listings or at review sites such as CitySearch.com, Judysbook.com, Yelp.com, Tripadvisor.com, and Angieslist.com. Reviews from these sources can be listed under or near your listings in Google.

We hope you enjoyed this month’s SEO tips. Contact us to take full advantage of SEO for your site.

This entry was posted on Monday, April 12th, 2010 at 2:59 pm and is filed under Articles (Everyday Stuff). You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.