Google is rolling out Mobile-First Indexing of website pages.
In the past, Google would index the desktop version of each web page. Their bot would go to the site — crawl around as if they were a desktop computer — and record different things about each page.
With Mobile-First indexing, Google will use the mobile version of your pages for indexing and ranking. This will better help mobile users, who are now Google’s primary searchers, find what they are looking for. In July 2018, Google also announced that slow-loading content may not perform as well in search. A fast website can help both mobile and desktop users as well as your search rankings.
If your site is not yet Mobile Responsive
It’s more important than ever to have a mobile friendly site, as your competitors who do will have even a better advantage in the search engines.
If your site is Mobile Responsive
You may want to invest in some SEO for our specialist to optimize your site for Mobile-First Indexing. Google is constantly changing; so what was ideal when your site was designed could be different today.
Please let us know if you’d like a free Mobile Friendly/Speed check, or if there is anything else we can assist you with in web design updates or promotion.