Shelf Life of a Website
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Shelf Life of a Website

Websites have an expiration date.  Just like milk in your fridge, letting a website get past its expiration date may not have too many aesthetic consequences. But, things you typically can’t see are breaking down and not performing their job. However, websites are a bit more complicated than milk.  Developers build websites using a combination…

A Custom Website vs a Website Builder
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A Custom Website vs a Website Builder

When deciding to build a website, many people wonder if they should pay a firm to build a custom website or if they can do it themselves for less money upfront with a website builder.  Generally, this decision seems to boil down to the monetary side of the argument. But it’s important to know that…

Google Now Recommends Your Website be Secure
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Google Now Recommends Your Website be Secure

Having a secure website means that your website’s connection to the internet will have an encryption to lessen the chance of a hacker stealing data or adding a virus. When you look at the address bar in your web browser, the domain on a secure page is preceded by “https:” rather than “http:”. Sometimes, it…

How to Design a Search Engine Friendly Website
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How to Design a Search Engine Friendly Website

If you are planning to use search engines to drive visitors to your new website, these are some things to consider before design begins. 1. MARKET RESEARCH What are the best keywords to target? How much competition will the site face for those target keywords? 2. WEBSITE DESIGN How do different design choices affect rankings? Does…

Do You Need an SSL?
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Do You Need an SSL?

The short answer is, yes. Google is making a major push for SSL certificates on all websites.  They have already started doing this by showing a notice to users in Chrome when they visit an insecure site.  Most users won’t notice this, but Google doesn’t want to stop there.  The end goal of this push is…

Is Your Website Compatible for Mobile Devices?

By 2013 it is estimated that more people will use their mobile devices to access the internet than their computers.  We are almost there now, mid-2011 people were spending more time on their mobile devices than on their computers.  That being said, it is important to make sure that the people who are looking at…

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Getting More from Your Website

You have a web site. You want it to do more for you. This is one of the most common comments we receive about all web sites – those that we produce, those that are brought to us and yes, to those seeking a magic fix to make their web site better, brighter and more…

Do You Have a Call to Action on Your Website?

“A lot of times, people don’t know what they want until you show it to them,” said Steve Jobs, who proved his point with each new Apple product release. Take the iPhone, which consistently won over customers who had previously been happy with last year’s model. What was the difference between models? Not much except…

Always Collect Information

Last night, I had the great pleasure of attending a familiarization event hosted by a new company to the Panama City Beach area.  This particular company, however was not a new company, they have been around for decades.  And their experience showed in their ability to throw a great event.  It was very well attended,…