News | Search Engine Optimization

Google is rolling out mobile-first indexing

Google is rolling out Mobile-First Indexing of website pages. In the past, Google would index the desktop version of each web page. Their bot would go to the site — crawl around as if they were a desktop computer — and record different things about each page. With Mobile-First indexing, Google will use the mobile…

Search Engine Optimization | Site Support | Website Development

Google Now Recommends Your Website be Secure

Having a secure website means that your website’s connection to the internet will have an encryption to lessen the chance of a hacker stealing data or adding a virus. When you look at the address bar in your web browser, the domain on a secure page is preceded by “https:” rather than “http:”. Sometimes, it…

Search Engine Optimization | Site Promotion | Website Development

How to Design a Search Engine Friendly Website

If you are planning to use search engines to drive visitors to your new website, these are some things to consider before design begins. 1. MARKET RESEARCH What are the best keywords to target? How much competition will the site face for those target keywords? 2. WEBSITE DESIGN How do different design choices affect rankings? Does…

Website Development

Do You Have a Call to Action on Your Website?

“A lot of times, people don’t know what they want until you show it to them,” said Steve Jobs, who proved his point with each new Apple product release. Take the iPhone, which consistently won over customers who had previously been happy with last year’s model. What was the difference between models? Not much except…

Site Promotion

Blogging to Increase Sales

It’s obvious that blogging increases SEO rankings, creates more terms that you are searchable for, and gives clients a reason to come back to your site on a regular basis… but can a blog increase other things?  Yes!  Blogging can increase employee satisfaction, recruitment and retention efforts, consumer satisfaction, consumer purchasing decisions, and the amount…

Site Promotion

What Makes a Blog Successful?

What makes a blog successful?  Easy: readers.  How do you get readers?  That’s easy, too! Track Your Progress First you need to know if people are actually coming to your blog.  If they are, what posts interest them the most?  The best way to figure this out is to install Analytics on your site.  Word…